Mersea

At Mersea, I was instrumental in supporting the brand’s visual identity across packaging, fashion, marketing, and retail assets, contributing to nearly every touchpoint of the customer experience. I designed packaging for seasonal candle collections, apparel, and home goods, maintaining the brand’s elevated, coastal-inspired aesthetic. My work included creating apparel CADs, assisting in product development, and editing product photography for both digital and print platforms. I collaborated closely with the talented Creative Director, Liz Blumeyer, receiving ongoing critique and direction that helped refine each project and push creative boundaries. Together, we produced sales catalogs, trade show materials, and promotional collateral, as well as digital marketing assets such as email graphics, banner ads, and social media content. I also supported visual strategy for major collaborations, including packaging design for the Masters Golf Tournament and Augusta National Golf Club. One of my favorite projects was concepting and developing the Fall/Winter 2024 scent collection, overseeing everything from packaging to marketing execution. This role sharpened my skills in packaging design, photo editing, and cross-functional creative collaboration in a fast-paced retail environment.